EDUCATION AND PUBLISHING INDUSTRY

elevate the learning business with e-Commerce

E-Commerce Solutions for the Education and Publishing Industry

Understanding e-Commerce is enough; we strive to understand the industry and their own struggles and successes in this fast-moving environment. Some industries have thoroughly embraced the digital age and have adapted. Publishing is one of them. Digitization has seriously impacted publishing and education, and the transition must be handled swiftly and decisively. Nav-to-Net™ is designed to help businesses deal with the rapid change and evolve business practices and develop more professional opportunities.

Learning is a passion, whether it be books, resources, or even online classes. E-Commerce has evolved quickly to adapt to include eBooks, social media, and new ways to market and sell to customers. With access to materials and experience in moving from traditional to digital, we’ve got just the NAV e-Commerce solution for you.

Product Catalog Management

Take advantage of superior content management and unlimited categories within NAV when it comes to organizing book genres. In this industry, it is expected to have new products coming out all the time. In publishing, books come out year round, monthly, where promotions don’t stop. Education moves quickly as well and a lot of it is dependent on the customer. Unlimited categories help to frame your customer’s perspective and allow them to shop the way they want, either by genre, purpose, best priced, most relevant, etc. You can also keep track of backlisted books and promote them whenever necessary to maximize sales.

Ability to Change and Grow

Nav-to-Net™ is a user-friendly solution that has the ability to adapt to the constant changes in this industry. An integrated e-Commerce solution that allows consistent updates with ease and encourages business growth. Nav-to-Net™ also allows you to explore new ways to connect with your customer to nurture that relationship.

Refining and Organizing

Nav-to-Net™ uses superior organizational capabilities, including virtually limitless categories, to help refine your e-Commerce business. Your business covers a wide range of products and caters to many customer segments. We've got the tools to present and sell the entire product range effortlessly.

Real-Time Updates

With many changes throughout the year with multiple book launches, new authors, seasonal items, and more, the seamless NAV integration allows for quick updates with no lag and no lost time or effort, allowing you to focus on your business, marketing, and customers instead.

Expand Your Reach

Multi-language and multi-currency capabilities means you can reach an international audience. Learning is a passion worldwide and the Nav-to-Net™ e-Commerce solution suite allows you to share and sell your products on a global scale.

Responsive Design

Mobile-friendly websites give your customers a pleasant browsing experience no matter which device they choose to use; desktop, laptop, tablet, or smartphone. It's like a mobile bookstore, library, or learning centre! Reduce complicated and duplicate efforts by managing only one website through Nav-to-Net™ built with Responsive Design. The publishing and education industry can be incredibly detailed so you ideally only want to make changes once. Embracing Responsive Design helps businesses in this industry grow their mobile audience, allowing customers to search and place orders online with ease. The e-Commerce experience is always consistent.

Multi-Website Solution

No matter your unique business model, Nav-to-Net™ e-Commerce allows you to have multiple websites or catalogs to appease your wide range of customers. Whether you are B2C and selling books and educational tools or in the B2B space and a wholesaler of books selling to independent businesses, bookstores, or educational institutions, Nav-to-Net™ makes it easy to create content and a unique shopping and ordering experience. You can also create as many customer-specific catalogs to accommodate different pricing structures, layout, and specific promotinos to better meet customer needs. It's incredibly customizable and user-friendly so your business is flexible while you maintain full control in the back-end.

Personalization in Sales and Marketing

In the publishing and education industry, there are many opportunities to run special promotions and unique marketing campaigns, such as new publications, bestsellers, repromotes of favourites, holiday gifts, backlisted titles, and more. Nav-to-Net™ powers all your marketing activities by enabling the functionality and deployment of digital marketing, including SEO and social media links. Learning is seldom a solo pursuit, so further enhance your brand by promoting the community aspect through efficient marketing.

Sales Data Analysis

Good marketing and sales strategy comes from understanding your customers. Built-in analytics and reporting tools help you gather valuable data to gain insight into customer behaviour.

Recommendations

Personalized cross-sells and upsells are vital to encourage browsing on your site. The more time spent browsing your site, the better. Promote writing workshops alongside teaching resources and journalism books, for example.

Custom Lists

Custom product lists and wishlists can be used to replenish a customer's frequently bought items or to show them relevant products in a timely manner. This can apply to frequently updated items such as new textbook versions and guides.