comprehensive B2B and B2C e-commerce solutions

E-Commerce Solutions for Sports and Recreation Industry

You’re in the business of encouraging and selling an active lifestyle, be it in the form of active wear, athletic shoes, sports equipment, snacks and supplements, classes, memberships, or fitness electronics. Nav-to-Net™ supports B2B, B2C, and even a hybrid if you sell to businesses, training facilities, teams, or individuals. There is tremendous demand from customers for e-commerce and it’s a growth opportunity for this industry.

Embracing e-commerce in this industry comes with its own set of challenges. The goal is to make it easier for customers and businesses to access equipment, apparel, register for classes and memberships, and get expert advice.

Some challenges you may face are:

- Presenting a varied and extensive catalog well
- Catering to different groups in your customer base
- Ensuring customers buy the right product for their needs
- Translating your expertise into an online space

Organization for Pleasant Shopping Experience

Regardless of whether you sell equipment for every sport from hockey to tennis, or you specialize in one particular sport like golf, setting up your catalog is the foundation. Flexibility and options are essential to helping you organize and make it easy for customers to see what you offer at a glance. Use categories like Sports, Outdoor, Indoor, Men, Women, Kid’s, Apparel, Footwear, Equipment - the choice is yours!

Unlimited Categories

There is no one way to organize. Having a virtually unlimited number of categories and subcategories means you really can be as specific as you like. Nav-to-Net™ lets you list items under multiple categories as well. Customers looking for Women’s Tennis Shoes would be able to find them under Tennis, Athletic Shoes, and Women.

Multi-Dimensional Product Variants

Present your items effectively by showing them different dimensions and attributes in a single matrix format. Customers make more informed decisions and can choose the right product to suit their exact needs, such as a golf club with the right handedness, head size, colour, etc. See a video here.

Multi-Line Text Box Tool

Superior content management and seamless integration means that you can provide your customers with the most up to date product descriptions, related files, and more straight in Business Central/NAV. WYSIWYG editing allows you to create content exactly how you want without seeing a bit of code. Spend less time fiddling with the technical side and more time selling!