In the automotive industry, companies are faced with several challenges as they transition into an online space. In addition to the move towards digital, there is more emphasis placed on the customer, giving them more access and power. Customers in a B2B space look for their information online while clients in B2C spaces value the flexibility, transparency, and convenience of an e-commerce website. An integrated Business Central/NAV webshop can alleviate many of these industry-specific problems.
Nav-to-Net™ can help you face challenges such as:- Maintaining brand consistency with customers at all contact points- Growing relationships with manufacturers, supplier, dealers, service providers, and more- Harmonizing complex business processes in a dynamic and growing market
Working in the auto industry, lots of planning has to happen for business to operate smoothly, taking into consideration changing technology, customer behaviours, and several other internal and external factors. Achieve optimum connectivity between your warehouse, logistics, stores, and customers with a seamlessly integrated e-commerce solution. Nav-to-Net™ uses your unique business logic and enhances it. Order management and inventory is simply managed from Nav-to-Net™, minimizing errors, redundancies, and ultimately your costs. A technically sophisticated solution helps you remain competitive and gives you the confidence to respond to whatever situations come your way.
Nav-to-Net™ is a comprehensive solution that has the flexibility and power of many contained in one platform. There is strength in consistency not only in management but in branding. Brand loyalty is important to customers in the auto industry – it’s typically a longer process and the journey they go on requires expert management.
Nav-to-Net™ is a multi-website solution that supports you having as many catalogs as you need to support your business. There are also multi-language capabilities so you can reach a global audience. Maximize efficiency with a B2B/B2C/B2E ready platform all managed in one place. Be consistent in your business operations. See the overall picture and act accordingly with confidence in real-time.
Built with Responsive Design, you can reach your customers on multiple channels, increasing their access and improving your brand image. Have a presence wherever your customers are and never lose a chance to connect through your many contact points. Exceptional customer service can be achieved, and it is all taken care of from Nav-to-Net™.
A product configurator can be used for building cars or something service-based like creating a unique service maintenance package. The possibilities are endless. Nav-to-Net™ Configurator allows users to easily create and manage multiple configurators within Business Central/NAV while being seamlessly integrated with existing items, attributes, prices, and availability. Multidimensional variants, such as tire size, tread, brand, and vehicle, can be incorporated to make the shopping process as rich and inclusive as possible. It also educates them on the parts that make up a car, things they should pay attention to, and even set boundaries. For example, some engines don’t go with certain gearings.
Configurator can also be used to create a service package or put together a project that requires quotes. Maintenance packages, for example, allow users to pick a date, type of service they want, and any additional products they may need to purchase. It adds up everything and presents it neatly and elegantly. As every business is different, Configurator is flexible enough to adapt to your unique business logic already existing in Business Central/NAV.
Opportunities abound. In the automotive industry, every item can easily be coupled with another to add value. Show related items to customers as they browse, or present it at the right time within a Product Configurator. In the context of the Configurator, customers are in the right frame of mind and are more likely to be receptive of upsells.
Access to purchase history and all customer information is important to maintaining excellent relationships. The Wish List feature in Nav-to-Net™ can be transformed to order guides, outlining the shopping process for customers. Support them with all the relevant information including sales representative recommendations based on customer information. Personalization can go a long way in fostering customer loyalty and retention. This applies to B2B dealers and suppliers as well. Log-in can show them dealer-specific prices and availability and support them through a different sales model. Separate catalogs can be made available to them with ease.
Give customers and dealers alike transparency by giving them the ability to track orders, get price and availability alerts, quickly place orders, and by showing all the information they require to make sound decisions. Build their trust in you and you will grow your business.
In this industry, large product catalogs are the norm. With so many brands, makes, models, and parts, it’s imperative that you have it well organized. Unlimited categories and attributes help define and filter your catalog. There is flexibility in how you structure your items, but a simple and logical method so everything is neat and in its place. Accommodate both the first-time user and your familiar customers who already know what they’re looking for.
Parametric Search is available out of the box with Nav-to-Net™. This advanced search function helps users find what they’re looking for through defining a set of criteria. Faster and simpler than browsing, they bypass everything they don’t need.
From directing them to what they want, there is also a quick cart option, one step checkout, and it goes directly into Business Central/NAV and through your unique sales process. This will enhance their user experience and increase the conversion rate of your webshop. Guided search can quickly narrow down a huge product catalog – customers can pick the attribute that corresponds with what they’re looking for.
A simple way of personalizing the shopping experience by letting them interact with your webshop the way they want. More interaction also means more education and the chance to be familiar with your site, perfect for first time buyers. Help buyers narrow down specifics of a product they’re looking for, such as the tire size for a particular car model, tread type for the weather, and more.