You’re in the business of encouraging and selling an active lifestyle, be it in the form of active wear, athletic shoes, sports equipment, snacks and supplements, classes, memberships, or fitness electronics. Nav-to-Net™ supports B2B, B2C, and even a hybrid if you sell to businesses, training facilities, teams, or individuals. There is tremendous demand from customers for e-commerce and it’s a growth opportunity for this industry.
Embracing e-commerce in this industry comes with its own set of challenges. The goal is to make it easier for customers and businesses to access equipment, apparel, register for classes and memberships, and get expert advice.
Some challenges you may face are: - Presenting a varied and extensive catalog well - Catering to different groups in your customer base - Ensuring customers buy the right product for their needs - Translating your expertise into an online space
Regardless of whether you sell equipment for every sport from hockey to tennis, or you specialize in one particular sport like golf, setting up your catalog is the foundation. Flexibility and options are essential to helping you organize and make it easy for customers to see what you offer at a glance. Use categories like Sports, Outdoor, Indoor, Men, Women, Kid’s, Apparel, Footwear, Equipment - the choice is yours!
There is no one way to organize. Having a virtually unlimited number of categories and subcategories means you really can be as specific as you like. Nav-to-Net™ lets you list items under multiple categories as well. Customers looking for Women’s Tennis Shoes would be able to find them under Tennis, Athletic Shoes, and Women.
Present your items effectively by showing them different dimensions and attributes in a single matrix format. Customers make more informed decisions and can choose the right product to suit their exact needs, such as a golf club with the right handedness, head size, colour, etc. See a video here.
Superior content management and seamless integration means that you can provide your customers with the most up to date product descriptions, related files, and more straight in Business Central/NAV. WYSIWYG editing allows you to create content exactly how you want without seeing a bit of code. Spend less time fiddling with the technical side and more time selling!
E-commerce is evolving at a rapid pace. Customers no longer have to wait for a customer representative to register for memberships or classes. Mail catalogs are a thing of the past. Customers want to be able to access your store at any time and wherever they like. Being available and consistent with your online experience strengthens your brand and keeps you top of mind. Nav-to-Net™ built with Responsive Design presents your customers with a website that can be used on any device, be it desktop, laptop, tablet, and smartphone.
Optimal viewing experience and the same browsing and ordering capabilities will give you that competitive edge! A multi-channel e-commerce experience allows provides better customer service as they can access their customer account, order status, and other information from wherever they are.
Nav-to-Net™ Product Configurator is a guided selling wizard that can streamline the buying process. It’s a new way to present your products to customers and has multiple applications. Integrated with Business Central/NAV, items, attributes, pricing, and availability, you can design a better buying process while being confident in the information you present to your customers.
Here are some practical applications that might be useful in the sports industry:
Help put the customer in the right frame of mind, so they understand the step-by-step process and select the products that are the best fit for their needs. For example, customers can create their own kit for a soccer team. They can choose uniforms, gear, equipment, and more. Configurator is also a great way to encourage upsells and cross-sells.
Streamline the sale of customized products through this guided selling wizard. For example, custom-made surfboards allow customers to pick and choose their specifications while being educated during the selection process.
Instead of tangible items, customers can purchase an experience from you. For example, they can book a camping trip with your company, choosing desired dates, location, and additional items or equipment rentals they may need.
What makes certain online webshops stand out is their attention to detail and options that make customers feel valued. Managing a successful webshop needn’t be complicated. Nav-to-Net™ offers multiple ways to adapt to customers and provide an engaging e-commerce experience. Making the customer feel valued adds value to your business.
For individuals, businesses, or teams, it’s simple to offer pricing unique to each situation. Minimize confusion on front and back end. Sales unit pricing can be made available for customers who buy in bulk or give incentive to customers to increase their order.
If you sell a good variety, chances are that there could be several ongoing promotions. For example, there could be a store-wide sale, a new customer promotion code, brand-specific or item-specific discount, and free shipping for orders over $X. Nav-to-Net™ makes advanced promotions and coupon codes easy to implement and control.
Personalized recommendations are appreciated by many customers. Save time and effort by automating the process of upselling and cross-selling. Nav-to-Net™ shows customers items they might be interested in while browsing or even in the shopping cart.